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Hunter Martinez
Hunter Martinez

Buy Luxury Brands Online ((FREE))

Founded in 2000 in London, Net-A-Porter is one of several mainstream luxury fashion marketplaces on this list, and with good reason. The website boasts over 800 designer brands, 200 premium beauty brands, and ships to more than 170 countries.

buy luxury brands online

New items also arrive on the website thrice a week, and bestsellers are restocked frequently. So, you can basically browse the Net-A-Porter website all day long and go through thousands of luxury clothes, bags, shoes, and accessories until you find your favorite one.

MyTheresa is also one of the major high-end online marketplaces alongside Farfetch and Net-A-Porter. With over 800 employees and a presence of over thirty years in the industry, MyTheresa has partnered with renowned female fashion designers for the launch of online exclusive capsule collections, including Stella McCartney, Tory Burch, and Gabriela Hearst.

Matchesfashion has three physical stores in London, but its online marketplace is equally extensive. The website stocks high-end clothing and accessories from more than 650 established and up-and-coming designers.

The Outnet is owned by Net-A-Porter, and it is one of few luxury fashion websites that offer exceptional discounts on the best designer pieces. You can get up to 50 to 70 percent off on brands, such as Valentino and Dolce and Gabbana. If you're a first-time shopper, you can also get 15 percent off your first order.

So, why is The Outnet able to offer such large volumes of top-tier brands at competitive prices? This is because its buying team in London purchases 90 percent of the stock directly from designer brands.

On top of that, you are also able to preorder upcoming seasonal collections from well-known designer brands, weeks before they make their debut in stores. Pay a deposit to place an order, and it will be shipped as soon as it arrives on the site.

Enhance digital engagement. As stores remain closed in many parts of the world, e-commerce is a crucial channel for keeping sales up, communicating with customers, and forging a sense of community around a brand. Accelerate your digital investments and shift media spending to online channels, with a focus on customer activation rather than brand building. Aside from enhancing your own websites, also consider partnerships with reputable e-retailers. Digital marketing could help not only boost online sales but also entice consumers to visit stores once they reopen.

Put digital at the center of your operating model. For many companies, this crisis has been a catalyst for developing and executing an online and omnichannel strategy. In China, e-commerce has attracted new customer segments and markets (exhibit); we can expect a similar pattern to play out in other geographies. Start by allocating a greater share of investment to the online channel. Explore new ways of partnering with established e-retailers. Step up your personalization efforts in digital marketing. Luxury consumers are accustomed to a high standard of service in stores; the emphasis, then, should be on creating a personalized digital experience of the same quality.

Luxury goods manufacturers have much to gain by encouraging and participating in the fast-growing luxury resale market. Although many manufacturers once viewed this market as an unattractive niche, a recent BCG survey reveals that it has found new life through the online channel and now offers a powerful opportunity for luxury brands to boost their image and grow their customer base.

In sharp contrast to that sales model, online retailers are concentrated and organized, offering large catalogs of goods, price transparency, home delivery, and even repairs to ensure that products are in good condition. Further fueling growth, a number of new specialist online players are emerging, and generalist online platforms are expanding to include luxury goods.

In terms of generational differences, younger luxury consumers are the largest participants in the secondhand market, with 54% of Generation Z and 48% of millennial luxury customers buying preowned goods. In contrast, just 38% of Generation X luxury customers and 35% of Baby Boomer luxury customers buy secondhand.

An October 2018 BCG survey of 1,005 Vestiaire Collective customers and the 2019 BCG-Altagamma survey highlight four main factors behind the growth in luxury resale: price accessibility, the increasing professionalization and concentration of the secondhand market, changing consumer preferences, and access to a broad selection of products.

The first major growth engine behind increasing secondhand sales is the ability of customers to gain access to luxury items at affordable prices. Buying and selling in the preowned market allows these consumers to increase their disposable income by limiting their total cost of ownership (TCO). In fact, around 96% of buyers in the BCG-Vestiaire Collective survey say that they purchase secondhand items in part because they are looking for good deals. (See Exhibit 1.)

Traditional brick-and-mortar luxury resale includes very few players of significant size. Instead, the market consists largely of a long tail of small businesses that focus on a specific product category or geographic footprint.

Online resale platforms for luxury goods have won over consumers by offering far greater brand selection and product assortment. In addition, each platform has developed its own services and approach, with specific offerings that include product authenticity and curation (Vestiaire Collective, The RealReal); consignment, at-home pickup, photos, and storage (The RealReal, Vestiaire Collective); and category expertise (StockX for sneakers, Chrono24 for watches). Many have upgraded the buyer experience to premium standards, providing websites with a luxurious look and feel. Others are creating offline expansions through brick-and-mortar stores. The RealReal and Rebag, for example, have opened a few physical stores, while Vestiaire Collective has opened pop-up stores at large retailers such as Selfridges and Le Bon Marché.

Increasingly, luxury brands are collaborating with artists or other brands. In fact, awareness of such collaborations reached around 90% of survey participants in 2018, and 50% of them had actually purchased collaborations or special editions. Such purchases are most common among Chinese customers (62% of those surveyed) and younger generations of shoppers (67% of Generation Z customers and 60% of millennial customers).

Luxury players might understandably regard a growing preowned market as a threat. However, the secondhand market has much to offer the luxury industry, including serving as a recruiting mechanism into the luxury world, encouraging primary-market buyers to purchase additional premium items in light of their lower TCO, and boosting sustainability.

The preowned market extends the lifetime of luxury products. Most products sold on preowned luxury platforms are of high quality, with 62% of them unworn or scarcely worn (worn three to ten times), according to our survey.

Such collaborations might enable luxury players to benefit from access to data on purchasing patterns, giving them a better understanding of underlying trends, including potentially collecting insights for the primary market. Alternatively, they might interact with communities of engaged consumers to obtain feedback on products and brand positioning. Any active involvement would also contribute toward eventually converting clients to the primary market.

After these last couple of years, many of us have turned to online shopping sites to get everything from groceries to luxury clothing. E-commerce has come a long way, and I personally prefer to shop for everything online!

Luisaviaroma has been based in Florence, Italy since 1930. They offer a great selection of luxury fashion from established designers as well as young emerging talents. Luisaviaroma features luxury fashion for men, women, and kids, as well as home decor brands.

Nordstrom is an American luxury department store chain. It actually started as a shoe store and evolved into a full-line retailer with departments for clothing, footwear, handbags, jewelry, accessories, cosmetics, and fragrances for men, women, and kids. (They also host their anticipated Anniversary Sale each year.)

Neiman Marcus actually owns Bergdorf Goodman now. Bergdorf Goodman is a luxury department store based on Fifth Avenue in Midtown Manhattan and now has an e-commerce site as well. Returns are free (if received within 15 days of delivery), and standard shipping is free.

SSENSE is a Canadian-based luxury and streetwear store. They carry 500+ luxury labels, emerging designers, and streetwear brands for both men and women! If trendy fashion is what you desire, then SSENSE has you covered. (Their customer service is also great, and returns are SUPER easy.)

Olivela is a luxury retailer that, for every designer item sold, donates a portion of its proceeds to children in need. They also offer free shipping and free returns with a wide variety of fashion items, home decor, and beauty products.

THE OUTNET is a luxury discount shopping site, offering over 350 designer fashion brands at exceptional prices of up to 70% off. THE OUTNET is renowned for high-end designer collaborations, offering unique and limited-edition exclusives for its global customers alongside in-house label Iris & Ink.

REVOLVE is another personal favorite of mine. (My closet is mainly Revolve clothing this year!) REVOLVE is an awesome online clothing store that features more than 500 brands and popular designers from around the world on its website.

Today the luxury market is performing well compared to other markets and remarkably better than it was just a few years ago, but why so suddenly? Online marketplaces and ease of access have made purchasing luxury simply effortless, somehow making the experience even more luxurious.

The high quality and fine craftsmanship also make luxury products and lasting investment. The items are meant to last for a long time, not deteriorate after a year. Many times, these products can become family heirlooms passed down from generation to generation. 041b061a72


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